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1.2. Intended strategy
An intended strategy is the strategy that an organisation hopes to execute. Intended strategies are usually described in detail within the organisation’s strategic plan. When a strategic plan is created for a new venture, it is called a business plan.

1.3. Emergent strategy
An emergent strategy is an unplanned strategy that arises in response to the unexpected opportunities and challenges. Sometimes emergent strategies result in disasters. Adopting emergent strategies provides stakeholders with flexibility to adjust their behavioural patterns according to the feedback received from any particular course of action; this less rigid approach legitimises the actions of its participants as they enjoy the benefit of experimenting with various courses of action until they arrive at the one which will most lead to the realisation of their intended (and usually unarticulated) objectives. -vs-emergent-business-strategy/

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