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A consumer is a person who makes some purchases to fulfill his wants. Consumer plays an important role in the economy of a nation including rural consumer and urban consumer. India has a second largest population in the world. Around 70% of India’s population lives in rural areas and 30% of population lives in urban areas, according to the latest censes. Higher the population the demand for the daily items that we need in our everyday life increases A large population provide the better market for Fast Moving Consumer Goods (FMCG). Consumption expenditure of the Indian population has grown due to this the demand for FMCG products also increases.

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