Advertising is the paid communication from organization towards the consumers and broad society. Massive advertising with large consumers market is coco-cola and pepsi. the existence of a new good in the market and previously unknown and unnoticed by the general public might decrease a bit. It raises awareness and conveys information about new, possibly imported, goods and services which hence available in market or stores. Advertising connects the needs of the consumers with reference prices and quality example mobile commerce. Advertising should be so efficient that it automatically creates new needs and different category of products to higher ranking in the competitive market terms of perceived needs. In short, advertising can strengthen the market position of producers in front of retailers and wholesalers. People observing you or someone else while playing could try to elicit some strategy and tactics you or someone else use in determine the level of advertising expenditure, possibly identifying replicable routines to feed into simulation models. There are different theory but the failure of neoclassical theory to account for them makes advertising an anomaly for the neoclassical paradigm and had different opinion. there may be a hint that competition is not welcomed, either for ethical reasons or because of fear of price competition among advertised professionals. Some would say that the best advertising for a restaurant is the queue in front of it waiting to sit, not a billboard boasting “high quality” dishes. All markets were perfectly competitive, no firm would ever pay for advertising. Advertising would be irrational. There are discretionary fixed cost, advertising budget expresses the policy of the firm. Developing countries are heading towards the goal and preparing the ground to their market positioning for the future. An ad may omit or skim over important information. The ad’s claims may be technically true, but the ad does not include information that a reasonable person would consider relevant. For example, TV advertisements for prescription drugs may technically fulfil a regulatory requirement by displaying side-effects in a small font at the end of the ad, or have a “speed-talker” list them. This practice was prevalent in the United States in the recent past. Advertisers for weight loss products may also employ athletes who are recovering from injuries for “before and after” demonstrations. Advertising can give rise to a wave of reactions in social networks, so that, for instance, friends who saw the advertising tend to suggest – when asked for advice – exactly that brand, thus inducing imitation not only of real choices by others but also of their intentions and attitudes. Creativity is here the rule; the product, the consumer habits, the national communication infrastructure can be so diverse that any generalization misses important points. But next time you shall see an advertising, try to characterize its target, so to develop your own ability of interpretation.