Argos recognized the demand for the catalogue style business was dwindling due to a large change in social trends. This includes the trend away from buying from a catalogue and instead either reserving online or in person as explained in the Guardian. This is very significant for the business as they have traditionally been known for having the catalogue style business model. There is a very high risk of the business therefore becoming lost amongst the high amount of competition of generic department stores who in recent years have failed to gain the sales.
To remain successful, Argos have altered their business model successfully. As e-consultancy explains, this has been through changing the in-store experience through better and high end technology. By allowing customers to believe they are a tech-friendly business, it will encourage the more affluent consumers to browse inside and possibly purchase an expensive item. Workers inside Argos are also carrying portable devices so that Argos can take advantage of high customer satisfaction in being serviced quickly and efficiently.
We Will Write a Custom Essay Specifically
For You For Only $13.90/page!
Another trend that Argos have jumped onto is the click-and-collect system which ensures that customers can prepare which product they want to buy and collect in store. This is important as more sales are being conducted on mobile phones and consequently, customers will want to shop somewhere that is easy and convenient.