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Before a business can create an absolute solution to solve a market problem, they must realize the customer need, and outline them in clear ways which can serve as a guideline, i.e., a business cannot attract, convert, retain, or meet customer needs when it does not understand what exactly the customers need- unless it really knows its customers and their needs. Understanding customer needs is a critical mission for every business owner, organization that sells, and all marketers. A good understanding of the need, means detecting and understanding the precise customers. Mitchell, J. (2016) Customer need in this context is that desire that needs to be fulfilled by a product or service, and this desire becomes an opportunity for the business to deliver a benefit that has value to the customer.

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