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Company’s main objective was to become a starting point for the most consumers on the Internet and establish itself as the must buy for the most advertisers. The company initially managed to achieve the target of 180million unique visitors in 2000. The company also becomes a leading advertising platform for advertiser and its revenue grew to $1.1 Billion. Majority of revenue (85%) coming from banner ads and placement fees. By the end of year 2000, the company shares started to fall due to declining of dotcom and soon mainstream advertisers become reluctant to pay high advertisement fees. Going parallel, stock brokers started to worry about the top management efficiency causing advert revenue to dry up quickly. The company had a chance to buy eBay, the biggest auction site on the Internet and AOL, but due to CEO?s (Koogle) ambivalence towards this transaction, the company failed to acquire both these profitable companies. In short, due to too much reliance on online advertisement, dotcom companies and poor management structure, the company lagged behind in technological advancement and during this time Google emerged as a leading search portal and overtook Yahoo by a long way.

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