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With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of any social platform. It provides an extraordinary medium for a business to connect with the prospective customers all around the world. And from an advertising perspective, it’s the easiest to manage and allows for the best possible targeting. You could use Facebook Ads to match the current buyers with over two million similar prospects who possess similar characteristics. They could then be pushed to an opt-in page where we can capture their name and email.

Twitter’s value lies in its ability for business posts to go viral: the more people share their posts and “retweet” their content, the more followers they will attain. You could post recent news, updates and articles that a business have in major media. Hashtags make a big difference in building momentum for posts. You could also retweet people who have many followers to increase the likelihood of them following back.

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If you are working in a B2B field, this is the social media network for a business to focus on. Connecting with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, etc. As with all social media, LinkedIn prioritizes relationship building more than any other. One of the best features for businesses are LinkedIn Groups. Businesses should establish Groups in their target niche or industry and invite others in their target market to join.
You could focus on building new relationships with key prospects whose professional titles they’ve identified. For example, searching “CEO Speaker” to find people who are the heads of their companies and who also are active speakers.

A lot of businesses use this popular photo-sharing platform at events and tradeshows. Whenever they’re hosting events, they always have an incentive for the attendees to post photos to Instagram using their event hashtag. They’ll also offer a free giveaway or raffle for those who participate.

This channel should mainly be used if you a business has great images to share. Images are likely to go viral on this site due to its visual nature. If an image is pinned by a highly-followed member, it has the potential to be viewed by millions. It’s also great for promoting products. For example, posting photos of book covers and images with quotes accredited to authors to promote their books. Adding the Amazon link to their books also helps boost sales.

Aside from being the second largest search engine, YouTube is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites. With Google’s acquisition of YouTube, you can use Google Hangouts on Air to do interviews with industry leaders. Then the interview is automatically posted to YouTube under their account for added visibility.

Yelp is critical for businesses today. If you don’t have an active strategy to build reviews on Yelp, your customers may do it for you. All it takes is one poor review to harm your abilities to build your social platform. Asking customers to review a business on Yelp prevents any negative review from standing out. Holding campaigns to get businesses to post reviews about a company on Yelp in return for a reward. For example, if they post a review, they could offer them 10 percent off their next order or give them an added service.

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