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India’s economic situation is very promising because of the fast growth and allows investors to consider setting a business over there. They also have a lot of skill employees and these employees are fast learners (Piri, 2017). Another reason that can bring opportunity is India has inexpensive labour force compared to other Asian countries. Every investor would like to look for a place that has reasonable labour cost and they are willing to learn. India’s gross domestic product grew 7.2% in the third quarter, surpassing expectations and wresting back the mantle of fastest growing economy from China (ET Bureau, 2018).
India’s culture and business idea is totally different from other countries. According to Hoftsede’s culture theory, India is high in power distance with a score of 77. This means the hierarchy of the organization is top to down and communication is only one way. Lincoln Electric should try to adopt this culture and understand what the employee wants. LE shouldn’t have any problem in the language spoken in India because English is the second language spoken there. LE can easily communicate with the local and government employees.
Through the technological analysis it will be a great strength for Lincoln Electric entering Indian market. LE could focus R;D in India for long term development. India has one of the most leading technologies and gadgets in their industries (Wiseman, 2017). Technological innovation allows the company to gain a price premium for many of their products. LE is one of the most successful R;D welding companies.
Lincoln Electric can enter the Indian market because they have a fast and established growing market in the economics. The success of the company is determined by the profit and loss of the company that generates by involving itself into certain venture.

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