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Indonesia has the second highest level of biodiversity in the world after Brazil (Lester, 1997). Therefore, Indonesia becomes one of the main tourist’s destination from around the world.
The Travel and Tourism Competitiveness Report 2017 ranks Indonesia 14th (out of 136 countries) for its natural resources and 23rd for its cultural resources and business travel, both capturing the principal reasons to travel. However, Indonesia is lagging on other indicators such ranks 131st for environmental sustainability and 108th for health and hygiene. Therefore, it can be concluded that despite the potencies in Indonesia’s tourism industry, at the same time, Indonesia is facing some threats such as environmental sustainability, and health and hygiene issues.

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