Norwegians are very goal-orientated and are interested primarily in the facts. They are more likely to be persuaded by hearing the details of past achievements than by theories – as long as these are communicated in a modest way. Norwegians are friendly, open and direct and will expect others to be so too. They will not appreciate the use of sarcasm and may be quite upset if they believe something is being conducted behind their backs. Meetings should be prepared well, with any necessary supporting material. The Norwegians are not only pragmatic but highly educated and will expect others to be prepared and informed, particularly when it comes to the bottom line.