The study is mainly conducted to know satisfaction levels of customers at SAMSON EXPORTS and also to know the reasons for dissatisfaction of the customers if any. The study is conducted to know about the preferences of product of the customers. It is to know about customer complaints and the actions to be taken to increase the satisfaction level of the customers.
The main objective of the study in SAMSON EXPORTS
1. To know the customer satisfaction.
2. To study the factors and reasons for the satisfaction and dis-satisfaction of customers.
Data is the base for every research work. The data collected for the purpose of analysis include both primary and secondary data.