The work from Asch, that inspired the impression formation, implies that a person form impressions of another person . Asch ask participants to read a lists of words and then he ask them to form impressions of that individual person. (Research gate,2014). For example, the participants read from the list of words that consisted of “intelligent, skilful, industrious, warm, determined, practical, and cautious (Research gate,2014).” Once the participants had read from that list , the participants then chose other words that could also describe the person .(Research gate,2014). Asch was able to discover some important principles of impression formation when using this simple techniqe (Research gate,2014). It was found that the substitution of a word could dramatically shift a person view and impressions of the person. This approach is known as the configural model (Research gate,2014).
