v”When people hear good music, it makes them homesick for something they never had and never will have” (Edgar Watson, 1853-1937). Music is an integral part of our lives, which is why artist and CEO improve tools to stream music over the long term. Spotify is an online music streaming platform, created in Sweden in 2008 by Daniel Ek and Martin Lorentzon. In Five years, Spotify had a critically rise in a really competitive industry which is the digital music industry. With a leader in the market as Pandora, Spotify really has to prove itself in a long-term, in order to have a name in the field of streaming music.
The following case study will begin to give an overview of the digital music industry, Spotify’s place and its direct competitors. Then, we will analyze the success of Spotify and sustainable competitive advantage in the industry.