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With your employees motivated, with your insight into the customer mindset and what makes the customer happy, and with the positive and happy customers, the overall business becomes a holistic marketing scenario; wherein everyone is doing their part for ultimate customer satisfaction. This is the best thing you want to achieve as an organization, because even the smallest employee understands the role he plays in customer satisfaction. So with such a work environment, you are sure to succeed.
Last but not the least, your customer service and the manpower that you employ for service can become your competitive advantage. If your employees themselves are building relationships with customers, then they will not allow a competitor to enter or place toehold. Hence, your business becomes sustainable and competitive and difficult to beat.
Thus, as you can see, there are tremendous benefits to any business once it starts giving good customer service. In all of the above benefits, two points stand out – Customer retention as well as competitive advantage.

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